• Responsible for brand & product development strategy and annual media plan, rapidly scale our portfolio of Smile Cosmetics products (Invisible braces, electric toothbrush, teeth whitening, toothpaste) to a multimillion-dollar business.
• Manage, plan and execute marketing campaigns (product launches, user acquisition, promotion, performance marketing, PR, KOL, offline and brand collaboration), get to steward all activities, and be the glue connecting all stakeholders.
• Analyze market trends, competitor activities, brand awareness, and performance to identify market potential, and initiate counteracting strategies and programs to drive growth.
• Marketing budget planning, responsible for ROAS and various indicators management.
• 8+ years of experience in e-commerce or startup marketing.
• End-to-end marketing experience from concept development, consumer research, ATL production to go-to-market activation.
• Master of performance marketing, knowing how to execute for all current and future digital channels. Not just planning.
• Experienced management with 10+ team members.
• Experienced in A&P budget is an advantage.
• Strong analytical skills and ability to turn consumer insights into meaningful actions in market.
• Strong ownership and excellent project management skills to gatekeeper key milestones.
• Excellent command of written and spoken English and Chinese. and be well-communicate between local and HQ.
• Understand that personal growth is a result of self-awareness and coach ability and bring both to the table.
• Enjoy engaging in a highly ambitious and international environment, in the heart of the most dynamic digital region in the world.
此職缺面試流程採線上面談，視情況安排實體會談。
