1. Conduct annual marketing strategy with customer insight analysis which is in line with business KPI. Landed by:
- Branding Campaign
- Point collection (Character, endorser and premium selection)
- Promotion driven activation.
- Seasonal Category Focus & Festival engagement
- OMO Marketing program
2. Lead Advertising Agency for Creativity, TVCF and KV development.
3. Lead marketing sections for a 360-degree communication across touch points, to reach different TA. From mass (TV/OTV, Store) to targeted (Digital/Member) communication.
4. Expand network via alike partnership building to recruit new as well as strengthening loyalty. Including payment (bank, mobile payment), cross-merchant collaboration and high-relevant government agencies.
5. Track campaign result to ensure expectation will be on-time in full.
1. University bachelor's degree or above - Minimum 3-4 years of solid adverting/brand/channel/eCommerce marketing professional related experiences
2. Possess business analytical skills for numerical/tabulation comprehension.
3. Fluent in Read/Written English & Chinese
4. Good communication and facilitation skill to drive teamwork.
5. Good sense of job prioritization and time management.
門市正職同仁：業績獎金、年終獎金、每年依績效評估結果調薪、生日、中秋、端午禮券、員購優惠、免費制服、定期員工健檢、春酒活動、聚餐補助、國內旅遊補助、國外旅遊獎勵、志工假、結婚禮金(異性/同性伴侶皆享福利)
門市兼職同仁：業績獎金、聚餐補助、員購優惠、免費制服、定期員工健檢
總公司正職同仁：業績獎金、年終獎金、每年依績效評估結果調薪、生日、中秋、端午禮券、員購優惠、定期員工健檢、春酒活動、聚餐補助、國內旅遊補助、志工假、結婚禮金(異性/同性伴侶皆享福利)
