Digital Marketing Manager (Community & Engagement)

About AIFIAN

AIFIAN is at the forefront of transforming real-world asset investment globally. Our mission is to democratize access to smart investment opportunities, leveraging advanced technology to bridge traditional finance and modern accessibility. Following our successful soft launch in Taiwan in 2023, focusing on the burgeoning market of liquor investments, we've captured significant enthusiasm. As we prepare to scale our operations internationally, we're expanding our team to champion AIFIAN's vision worldwide.

About the Role

Most financial products feel cold and transactional — AIFIAN is different. We're building a community-driven brand where trust, engagement, and advocacy fuel our growth.

As our Digital Marketing Manager (Community & Engagement), you'll define how we connect with users through social media, content marketing, and word-of-mouth programs. Your mission is to turn engagement into brand advocacy, shaping conversations that build loyalty and make AIFIAN a brand people love to talk about and share.

This isn't just a content execution role — it's about building an engaged community, staying ahead of trends, and making AIFIAN culturally relevant on a global scale. If you have a sharp eye for social engagement, storytelling, and viral marketing, we'd love to have you on board.

What You'll Do

• Develop and execute community-driven social media strategies to build an active, loyal audience across platforms like Facebook, Instagram, LINE, and YouTube.
• Identify trending topics and viral content, creatively tying them back to AIFIAN's brand.
• Create and maintain an editorial calendar to ensure consistent, targeted, and high-quality content across platforms.
• Drive user-generated content initiatives and develop referral and word-of-mouth programs to increase organic brand advocacy.
• Manage agency partnerships to execute word-of-mouth marketing and influencer collaborations.
• Optimize email marketing campaigns to nurture relationships and keep users engaged.
• Track and analyze social engagement, brand sentiment, retention, and loyalty metrics to refine strategies.
• Collaborate with designers and content creators to craft compelling visuals and messaging that align with our brand identity.
• Stay updated on platform algorithm changes, community trends, and industry best practices to keep AIFIAN ahead of the curve.
• Prepare regular performance reports and deliver insights and recommendations for leadership and key stakeholders. 

What We Look For

• 3+ years of experience in digital marketing, social media management, or community engagement, preferably in-house for an international brand.
• Strong understanding of social media engagement, content marketing, and audience growth — you know how to make people talk, not just scroll.
• Exceptional communication skills — able to craft creative messages that resonate and excite different audiences, ideally in both English and Mandarin.
• Hands-on experience managing editorial calendars and content plans across multiple platforms.
• Deep understanding of trending conversation, internet culture, and viral content, with the ability to connect them naturally to the brand.
• Experience driving organic brand advocacy through user-generated content and referral programs.
• Analytical mindset with the ability to track engagement, retention, and sentiment metrics, turning insights into action.
• Strong interpersonal skills and the ability to collaborate across business, design, product, PR, CS, and external partners.
• Comfortable communicating at all levels, including executive leadership — able to articulate strategic goals with clarity and confidence.
• Tech-savvy with a passion for digital products — experience working in a startup or with a product team is a big plus.

At AIFIAN, we foster a collaborative environment devoid of traditional hierarchies. Titles and tenure are set aside as we let our accomplishments speak for themselves. We operate as a united team with a shared objective, constantly pushing each other to excel. Every team member is regarded as a decision-maker, holding autonomy and trust. We believe in the capability of our partners to shoulder responsibilities and contribute their best efforts.