行銷總監 Digital Marketing Director

VesCir是一家專注於美妝行業數位轉型的創新企業。我們開發的dermaGPT專為解決全球數百萬份美妝產品需要遵循的新安全法規報告（PIF, MoCRA）挑戰而設計，透過AI快速生成超精準的法規報告。我們正在尋找一位數位行銷專家，專注於提升我們在美國和歐洲市場的發展。

• SEO策略制定與執行 (SEO Strategy Development and Execution):

  • 開發並實施針對PIF和MoCRA相關內容的SEO策略，確保我們的網站在搜索引擎結果頁（SERP）中排名首位。
    Develop and implement SEO strategies focused on PIF and MoCRA-related content to ensure our website ranks at the top of search engine results pages (SERPs).
  • 進行關鍵詞研究，識別高價值的關鍵詞並優化網頁內容。
    Conduct keyword research to identify high-value keywords and optimize web content accordingly.

• 網站優化 (Website Optimization:)：

  • 執行全面的網站優化，以提升網站的速度、可用性和SEO效能。
    Execute comprehensive website optimizations to improve site speed, usability, and SEO performance.
  • 確保網站符合最新的SEO最佳實踐，並持續進行技術SEO優化（如：結構化數據、頁面速度、移動端優化等）。
    Ensure the website adheres to the latest SEO best practices and continuously perform technical SEO enhancements (e.g., structured data, page speed, mobile optimization).

• 內容策略與管理 (Content Strategy and Management:)：

  • 與內容團隊合作，開發並管理高質量、相關性強的內容，吸引並轉化目標受眾。
    Collaborate with the content team to develop and manage high-quality, relevant content that attracts and converts target audiences.
  • 確保所有內容與SEO策略一致，並符合目標市場（美國和歐洲）的文化和法律要求。
    Ensure all content aligns with SEO strategies and complies with the cultural and legal requirements of the target markets (U.S. and Europe).

• 數據分析與報告 (Data Analysis and Reporting)：

  • 使用Google Analytics等工具，定期分析網站流量、轉化率和SEO效能，並基於數據制定改進策略。
    Utilize tools like Google Analytics to regularly analyze website traffic, conversion rates, and SEO performance, making data-driven improvements.
  • 提供定期報告，展示SEO和網站優化的成果，並提出進一步優化建議。
    Provide regular reports showcasing the results of SEO and website optimization efforts, and offer further recommendations for optimization.

• 市場趨勢與競爭分析 (Market Trends and Competitive Analysis)：

  • 持續監控和分析市場趨勢和競爭對手策略，調整SEO和網頁優化方案，以保持競爭優勢。
    Continuously monitor and analyze market trends and competitor strategies, adjusting SEO and website optimization plans to maintain a competitive edge.

• 至少5年以上數位行銷經驗，專注於SEO和網站優化。
  At least 5 years of experience in digital marketing, with a focus on SEO and website optimization.
• 深入了解Google、Bing等搜索引擎的排名算法和最佳實踐。
  In-depth understanding of Google, Bing, and other search engine ranking algorithms and best practices.
• 具有優化大型網站的經驗，尤其是針對美國和歐洲市場的多語言、多地區SEO。
  Experience optimizing large websites, particularly for multilingual and multi-regional SEO targeting the U.S. and European markets.
• 精通Google Analytics、Google Search Console、SEMrush、Ahrefs等SEO工具。
  Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• 優秀的分析能力和數據驅動的決策能力。
  Strong analytical skills and the ability to make data-driven decisions.
• 具備良好的溝通能力，能與技術和內容團隊緊密合作。
  Excellent communication skills, with the ability to work closely with technical and content teams.

• 具有軟體產業的數位行銷經驗，特別是在SEO和網站優化方面。
  Experience in digital marketing within the software industry, particularly in SEO and website optimization.
• 熟悉SaaS（軟體即服務）產品的市場推廣和銷售策略。
  Familiarity with SaaS (Software as a Service) product marketing and sales strategies.
• 有針對技術性產品進行SEO優化的成功案例。
  Proven track record of successfully optimizing SEO for technical products.
• 了解美國和歐洲市場的法律合規要求，尤其是在數位行銷領域。
  Knowledge of legal and compliance requirements in the U.S. and European markets, especially in digital marketing.
• 具備多語言SEO策略開發和實施的經驗。
  Experience in developing and implementing multilingual SEO strategies.

• ​​​​​Apple Mac laptops provided for office work

• DELL 34-inch curved monitors provided for office work

• Marriage, funeral, illness, and maternity subsidies; holiday bonuses

• Monthly team lunches or gatherings

• Flexible working hours

• Regular monthly team lunches

• Menstrual leave for female employees