Digital Marketing Manager (Marketing Automation) (ID: 24000X)

<Note> This is a non-managerial position.

Purpose of this Position

We are looking for an experienced Digital Marketing Manager who is passionate about content marketing through marketing automation to help us create a best-in-class user experience that engages our customers, drives demand, and builds brand loyalty. This position will be in Moxa Headquarters office in Taipei, Taiwan supporting Asia-Pacific regions and China.

Major Areas of Responsibility 

The ideal candidate should possess a working knowledge of content marketing with marketing automation, along with relevant experience in social media and online advertising. This role requires B2B marketing experience, combined with strong digital acumen, to accomplish content strategy planning, execution, and result analysis within marketing automation campaigns that align with business objectives.

Your responsibilities will include the following:

1. Serving as the regional marketing automation subject matter expert for the Moxa Asia-Pacific regions and China, you will be involved in and contribute to local demand generation programs, turning vague concepts into marketing strategies, goals, and assets.
2. Collaborate with key regional stakeholders to plan, create, and optimize campaign content with an editorial mindset. In addition, develop marketing automation campaigns that focus on the needs and preferences of customers, generating demand, building lasting relationships, and fostering retention throughout the visitor lifecycle.
3. Taking hands-on management of marketing automation campaigns, including designing and setting up campaign materials, overseeing ongoing operations, and optimizing results by maintaining project timelines, managing risks, and providing solutions to tasks with competing priorities under minimal supervision.
4. Serving as the digital presence coordinator by overseeing the overall management of the regional social media, and online ad campaign presence and integrating it into marketing automation campaigns in collaboration with the regional marketing team.
5. Sharing successful practices from result-proven campaigns and replicating success factors for broadening regional or global marketing campaigns to drive long-term continual success.

Minimum Job Requirements

1. Bachelor's degree in Business Administration (Marketing) or Communications with at least 5 years of relevant experience in marketing automation and content marketing.
2. A working knowledge of Marketo and Salesforce is preferred. Experience with other marketing automation software (Salesforce Pardot, Hubspot, Eloqua, …) and CRM platforms (Microsoft Dynamics, Zoho,…) can help understand the provided training.
3. Experience in designing, creating, tracking, and managing digital campaigns and possessing an understanding of email marketing principles, email A/B testing, and performance optimization.
4. Experience collaborating with internal and external teams to execute a social media or online advertisement campaign.
5. Knowledge of HTML/CSS to identify web page production issues and the ability to independently troubleshoot problems or resolve them in cooperation with the IT team is a plus.

Required Competencies

1. Strong problem-solving acumen for conducting issue analysis and providing solutions based on data-driven evidence when handling complex tasks.
2. Strong cross-functional communication skills to effectively collaborate with multi-cultural teams.

1. 落實經營成果共享理念 　

• 年度績效獎金 　
• 員工分紅(集團卓越激勵計畫)

2. 建立專職文化福利組織 　

• 擴大員工福利政策及社會公益活動執行 　
• 發展同仁第二職能，做整體職涯規劃

3. 給予同仁多重保障與照顧 　

• 提供勞保、健保及團體保險

4. 鼓勵同仁出國旅遊，增廣見聞 　

• 提供高額國外旅遊特別補助金

5. 豐富同仁的生活 　

• 成立員工俱樂部辦理年度國內旅遊及慶生活動 　
• 每週三第一個小時為讀思樂時間，培養人文思維拓展視野

6. 培養同仁工作以外的興趣 　

• 專案提撥社團活動經費，同仁可自組社團申請補助 　　(羽球社、單車社、瑜珈社、熱舞社、攝影社、靜心社...)

7. 充實同仁工作知識與技能 　

• 內外部教育訓練 　
• 工作輪調機會

8. 週休二日及優於勞基法之休假制度