Crescendo Lab is an Asian leading software company dedicated to providing marketing technology (MarTech), sales technology (SalesTech), and support technology solutions. Our mission is to transform business communications. We help businesses with digital transformation so they can focus on selling the product or services. With AI trend and this mission, we meet where the markets are and do not limit our product offerings to help enterprises improve marketing and sales efficiency and create greater business value.
As Crescendo Lab's Product Marketing Manager (PMM), you will take the responsibility of launching and growing Crescendo Lab's products in Asian markets including Japan, Taiwan, Singapore, and Thailand.
You will advocate for the voice of the customer to develop and market our products - identifying which business customer segments Crescendo Lab can serve, understanding customers' needs, and using research insights to influence Crescendo Lab's product roadmap.
You'll have a understanding of product strategy, branding, full-funnel integrated marketing strategy, growth marketing and sales enablement, and a track record of cross-functional coordination. You will partner with Product, Creative, Engineering, Data Science, Marketing, Communications, and Sales and Customer Success. Reporting into the Head of Global Marketing based in Japan, this role can be based remotely anywhere in Japan or in Taiwan office through a hybrid of in-office and remote working.
Deeply understand the market, competitor context and market-specific regulations that make specific market a unique place to launch and grow products
Collaborate to design the product roadmap, completing market, competitor and customer research to map unmet customer needs and prioritize solutions that help enterprises succeed
Drive go-to-market strategies - including targeting, segmentation, pricing, product positioning, value propositions, important messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers
Have deep empathy for our customers' pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage)
Collaborate with product managers, engineers, designers, data scientists, and other team leads to identify impactful product opportunities, prioritize efforts and share insights on the market
Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities
Partner with Sales and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
Work with designers and copywriters to develop compelling and unique marketing collateral across channels
The ability to work with global Crescendo Lab colleagues in English (reading, writing and video meetings). Japanese or mandarin language skills are a plus
5-8 years of marketing or consulting experience
Demonstrated understanding of product marketing, growth or lifecycle marketing, or similar go-to-market positions in Asian markets
Designed go-to-market strategies for product launches, and conducting customer insights research
Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/earned channels
Ability to work with a global team of stakeholders, explaining cultural and market differences
Passion for problem solving and B2B business to succeed
Crescendo Lab has three operating principles to guide decision making and ensure we ship remarkable solutions:
Growth Mindset – Become stronger together. We encourage critical thinking and continuous improvement, empowering every team member to reach their full potential and grow collaboratively. From understanding the root cause of problems to embracing mistakes and learning from them, every day here is full of challenges.
Ownership – It's not just about solving problems, but about creating impact. We encourage a proactive approach to new challenges, setting impactful goals, and adapting solutions flexibly to different contexts and needs.
Transparency – Building a team that embraces fearless communication and mutual trust. We firmly believe that clear and inclusive communication is the cornerstone of trust. We have cultivated an open and transparent environment where every team member can speak freely and share resources with all colleagues.
Crescendo Lab is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want.
Labor Insurance, Health Insurance, Paid Leave, Pension, Marriage Leave, Employee Health Checkups
◎ Security & Well-being
Statutory benefits: Labor Insurance, Health Insurance, and Pension contributions
◎ Flexible Work Environment
8-minute walk from Taipei Arena MRT Station, providing convenient commuting options
Flexible working hours
Hybrid work model – required to work in the office twice a week to align with team meetings
Open workspace – feel free to work from any comfortable spot
◎ Company Culture
Young and dynamic team, flat organizational structure, and fast, bureaucracy-free communication
Mutual respect and efficiency-driven culture built on trust
All opinions are valued, fostering a collaborative learning and growth environment
◎ Perks & Benefits
Unlimited paid leave from day one! As long as the work is completed, there’s no cap on consecutive leave (all types of leave are fully paid)
High-performance MacBook provided
Monthly snack cabinet restocks + a variety of coffee and tea to keep you energized
Free weekly massages to help you relax
Regular team-building activities for bonding and fun
Annual health checkups, mental health counseling, and physical therapy subsidies, with discounted rates for family members
◎ Learning & Development Opportunities
Company-sponsored workshops and training courses to stay updated on industry trends
Regular internal talks by industry experts, providing the latest insights (previous speakers include engineers from Google North America, Silicon Valley, and big data specialists)
For more details, check out our company blog: http://bit.ly/2JX3vnO
