We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts in the Taiwan market. The ideal candidate will have extensive experience in both digital and offline marketing, a strong understanding of the local SaaS industry, and proven leadership skills to mentor and manage a team. You will be responsible for defining and executing marketing strategies across all channels with a specific focus on generating Marketing Qualified Leads (MQLs) to meet business goals within Taiwan.
Responsibilities:
1. Marketing Strategy and Execution
- Develop and implement a comprehensive marketing strategy tailored to the Taiwan market, leveraging both digital and offline channels.
- Oversee the planning and execution of integrated marketing campaigns across various channels, including SEO, SEM, content marketing, social media, email marketing, events, print, and direct mail, all focused on the Taiwan market.
- Prioritize generating Marketing Qualified Leads (MQLs) from the Taiwan market through targeted campaigns and optimizing local lead generation processes.
- Leverage marketing automation tools (e.g., HubSpot, Marketo) to nurture leads and drive conversions specifically within Taiwan.
2. Team Leadership and Development:
- Lead, mentor, and manage a local marketing team, fostering a collaborative and high-performance culture.
- Set clear goals and performance metrics for the marketing team, specifically around MQL generation and conversion rates for the Taiwan market.
- Provide regular feedback and support for professional growth and performance improvement in line with market trends and customer preferences in Taiwan.
3. Brand and Product Positioning:
- Define and manage the company’s brand positioning in Taiwan, ensuring consistent messaging across all digital and offline customer touchpoints.
- Work with product teams to develop go-to-market strategies for new features and product launches, ensuring MQL generation is prioritized in the Taiwan market.
4. Digital Campaign Performance:
- Co-work with global content team to ensure the company's website and content are optimized for organic search in Taiwan to increase local visibility and traffic.
- Analyze the performance of marketing campaigns targeting the Taiwan market using analytics tools (e.g., Google Analytics, BI tools) to optimize for MQL generation and ROI.
- Provide regular reporting on key Taiwan-specific metrics such as lead generation, MQL conversion rates, customer acquisition cost (CAC), and lifetime value (LTV).
5. Offline Marketing and Event Management:
- Plan and execute offline events such as trade shows, conferences, and workshops in Taiwan, with a focus on driving engagement and MQL generation.
- Coordinate with local sales and customer success team to ensure seamless integration of offline campaigns with the overall lead nurturing process for the Taiwan market.
6. Budget Management:
- Develop and manage the annual marketing target and budget for Taiwan, ensuring effective allocation of resources to high-impact digital and offline initiatives.
- Track spending against the budget, ensuring a strong ROI, particularly on initiatives aimed at driving MQLs within Taiwan.
