▍About AlfredCamera
From day one, we’ve been guided by the belief that home security should be made accessible to everyone. We started by offering a software solution that turns your old phone into a security camera in 2014. Since then, this simple but powerful idea has become the go-to security app for more than 70 million families worldwide. In 2022, we launched our first hardware product, AlfredCam, which opened up an exciting new chapter for us. And 2023 is going to be an even more exhilarating year, as we are taking more proactive actions to respond to our consumers and expanding our presence in more countries. If you want to be a game changer for one of the most trusted brands worldwide, we have the right opportunity for you!
▍Key Responsibilities
1. Team Leadership & Resource Management:
・Lead a high-performing team, including recruitment, performance evaluation, employee relations, and other key areas to drive the team toward achieving organizational goals.
・The team’s primary scope of work includes PR, Lifecycle Marketing, Social Media, and Performance Marketing. Execute hands-on marketing tasks as needed to maintain momentum while building out the team.
・Manage design and creative needs, coordinating with freelance designers, agencies, and partners to ensure brand consistency.
2. Strategic Planning & Goal Setting:
・Collaborate with leadership to set long-term marketing and business goals, creating a growth-oriented strategy that aligns with AlfredCamera’s objectives for user acquisition, retention, and revenue.
3. User Acquisition & Growth:
・Drive acquisition across Google Ads, Facebook Ads, Apple Search Ads, ASO, SEO, and influencer partnerships, optimizing for installs and quality users.
・Identify and explore new growth opportunities, staying current with digital marketing trends and competitive strategies.
4. Retention & Lifecycle Marketing:
・Develop and oversee retention strategies that guide users through onboarding, activation, and re-engagement, turning new users into loyal customers.
・Use data insights to create personalized messaging across channels, enhancing user experience and reducing churn.
5. Revenue Growth & Customer Value Optimization:
・Implement initiatives to drive upsells and increase customer lifetime value (LTV), working closely with Product to align marketing with feature rollouts.
・Refine customer touchpoints based on insights from Customer Support, Product, and Analytics.
6. Performance Tracking & Optimization:
・Monitor key metrics (CPI, LTV, CAC, retention) across campaigns, making data-driven adjustments to optimize performance.
・Report on performance regularly, providing actionable insights and recommendations to leadership.
・Leadership Experience: 3+ years managing marketing and cross-functional teams. Experience working in startups with direct collaboration with C-level executives is highly preferred.
・Strategic & Data-Driven: Skilled in developing acquisition, retention, and revenue strategies, with strong KPI and data analysis abilities.
・Resource & Risk Management: Expertise in budgeting, risk assessment, and managing agencies and freelancers.
・Digital Marketing Proficiency: Proven success with digital channels (e.g., Google Ads, Facebook, Apple Search) and influencer partnerships to drive growth.
• Competitive salary with bonus
• Office located in Taipei's central business district (across from Taipei 101!)
• We encourage our employers to work 8 hours a day (no OT culture!)
• We offer a hybrid working environment, work in the office at least two days a week (enjoy the rest at home/cafe/wherever you like!)
• Comprehensive on-job training, including company culture, product mindset, data insight, user research, growth strategy, etc.
• Other countless perks: free AlfredCamera products, unlimited snacks, Nespresso coffee, soft drinks & alcohols (yes, we have a bartender!), and TGIF happy hour occasionally!
