▍About AlfredCamera
AlfredCamera is a highly popular home security monitoring software that converts unused old smartphones into home security cameras. AlfredCamera's vision is to provide accessible home security services and to become one of the most highly regarded brands in the industry. Our goal is to deliver a top-notch experience to users worldwide, with optimal performance and high stability, ensuring that AlfredCamera continues to safeguard more homes and provide users with peace of mind.
▍Key Responsibilities
User Journey Design and Optimization:
• Develop and implement lifecycle marketing strategies to guide users through a tailored journey with AlfredCamera, from initial app install to active usage and subscription conversion.
• Identify and design key touchpoints across the customer journey—such as onboarding, activation, retention, and re-engagement—ensuring a seamless and engaging experience for users.
• Collaborate with Product and Data teams to personalize messaging and optimize the timing of communications based on user behavior, enhancing each interaction’s impact.
Campaign Execution and Management:
• Create and manage campaigns across multiple channels, including in-app messages, email, push notifications, and SMS, to reach users at the right moment with relevant content.
• Write compelling, clear, and concise copy tailored to each stage of the user lifecycle, enhancing engagement and driving conversions.
• Utilize A/B testing and other data-driven methods to experiment with messaging, timing, and segmentation, continuously refining campaigns to improve performance.
Customer Insights and Analytics:
• Analyze user engagement, campaign performance, and retention data to understand behavior patterns and optimize lifecycle marketing efforts.
• Segment audiences based on behavior, demographics, and app usage patterns to deliver personalized experiences that resonate with distinct user groups.
• Work closely with the Customer Support and Product teams to identify and address common pain points, providing feedback that helps improve the overall app experience.
Cross-functional Collaboration:
• Partner with the Product, Content, and Design teams to ensure that all lifecycle marketing materials are visually aligned with brand standards and clearly communicate product value.
• Collaborate with Customer Support to turn user feedback into actionable marketing initiatives that enhance customer satisfaction and long-term engagement.
• Strong proficiency in written and spoken English; preference given to native speakers or individuals with significant experience living in an English-speaking country.
• Ability to create clear, persuasive, and engaging copy that drives conversions at every stage of the customer lifecycle.
• Skilled in managing CRM to organize customer data, segment audiences, and execute targeted campaigns that enhance engagement and retention.
• Strongly Preferred: Experience working with mobile apps or SaaS products, with a deep understanding of retention and engagement strategies in these environments.
• Competitive salary with bonus
• Office located in Taipei's central business district (across from Taipei 101!)
• We encourage our employers to work 8 hours a day (no OT culture!)
• We offer a hybrid working environment, work in the office at least two days a week (enjoy the rest at home/cafe/wherever you like!)
• Comprehensive on-job training, including company culture, product mindset, data insight, user research, growth strategy, etc.
• Other countless perks: free AlfredCamera products, unlimited snacks, Nespresso coffee, soft drinks & alcohols (yes, we have a bartender!), and TGIF happy hour occasionally!
