- Have the know-how on user acquisition channels for GMA to execute the most relevant user acquisition plan in different cities of Asia;
- ROI-driven. Manage user acquisition, creative creation, and budget allocation to yield the best ROI;
- Very sensitive to numbers. track the effectiveness of user acquisition campaigns and implement continuous improvements and optimization;
- Develop content marketing initiatives to drive traffic, engagement and high-quality leads (incl. content development, distribution, and measurement) in HK, TW, MY and potential new markets
- Management of content calendar and channels incl. social channels & email distribution.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Manage both on-page SEO and off-page SEO for the company.
- Conduct keyword research, content auditing, content gap analysis, SEO forecasts and link building activities
* Hustle and hunger - ruthless dedication to results. With a “get things done” attitude. With an entrepreneurial mindset who gets hands dirty, move fast with limited resource & minimal guidance.
* Due to the scope and cross-functional nature of this role, we’re looking for an experienced marketing leader who has a passion for many aspects of marketing. Including:
* A strong understanding of performance marketing channels (Fb & Google), web analytics & attribution.
* Capable of building a content marketing machine to drive inbound leads.
* Ability to track the data & have detailed conversations regarding analytics and metrics while balancing with consumer and creative insight.
* 2 - 5 years of marketing/product growth/performance marketing experience, with team-leading experience.
* Enjoy working in a small & vibrant team. Could communicate with teammate remotely.
* Proficient in both English & Mandarin.
* At least 2-year experience of either growth, performance marketing, content marketing or inbound marketing
*Strong knowledge of on page & off page SEO, link building, newest SEO best practices, search ranking and optimization factors, SEO metrics, data-driven SEO analysis and optimization.
- A personal history of blogging and publishing your thoughts online (esp. on the topics of Growth, Marketing, Data, Innovation, Business L&D etc.)
- Great knowledge of email marketing"
● Growth Marketer 網絡：認識到我們來自不同新創的 Growth Marketing Trainers (e.g. Klook、Skyscanner、DJI、Facebook、Ahrefs etc )
● 創業者網絡：我們是 AppWorks 加速器的培育團隊，你在 GMA 可認識到上千個優秀創業者。
● 香港總部：不定期員工聚餐、Team building活動、免費機票到香港總部交流機會！
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